The brief

Headington School wanted to create a short infographic video that would inspire parents and prospective pupils to choose Headington. In Oxford there is strong academic competition locally, so the video is designed to showcase how Headington compares favourably in terms of academic outcomes but also all the additional all-round activities and facilities on offer. The video would also showcase the flexible boarding options available, particularly for overseas markets.

The project

The video was to be a companion piece to the main school video, so we looked at utilising the assets the school already had in place, in terms of photography, video footage and statistics. We then worked with the marketing team to compile these into a ‘bite sized’ video that could be used on the website and potentially social media. We aimed to condense key points using minimal copy, with a view to engaging with a global audience. The main USPs were delivered simply and without the need for complicated copy or voiceovers. The video concludes with a simple call to action for parents to sign up, or request a prospectus.

The results

The resulting video has proved to be effective in engaging with parents and increasing the number of enquiries and open day bookings for Headington School.