Digital Marketing Services to Reach Schools
Get the best results when marketing to schools
Our digital marketing services will help get your education-focused business in front of schools, delivering more leads and sales.
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Digital marketing that connects with schools
Let us turn on the taps. We use pay per click advertising (PPC) such as Google Ads, plus content creation, email marketing and other digital marketing strategies to make sure schools know you exist and listen to what you have to say. At the end of a digital marketing campaign, we’ll talk you through the analytics and show you exactly how much of a return you made. This is your chance to have fun, be bolder with your digital advertising, and reinvest your earnings back into building your brand.
How you benefit…
Digital marketing is a business in itself. Unless you have a huge marketing team and the budget to match, it makes sense to partner with a digital marketing agency to run your campaigns to schools. We can also provide interim campaign management between hires.
- Education expertise built up over 40+ years in education marketing
- Tailored strategies to raise awareness or generate leads for your education-focused business
- Proven approaches that connect with teachers and school leaders
- Measurable results and KPIs so you can track your ROI
- Expert recommendations to help your digital marketing to reach more educators
Who we work with
We partner with all kinds of organisations that serve the education sector. Whether you’re supplying software, delivering training, or providing essential school services, we’ll help you get in front of the right schools.
Types of education-focused organisations we work with:
- Providers of CPD and professional development for staff
- EdTech companies and e-learning specialists
- Businesses offering curriculum materials and teaching aids
- Tutoring and academic intervention providers
- Organisations supporting school wellbeing, physical activity, and pastoral care
If your business supports schools in any way, we’ll create a digital marketing approach that connects you with the decision-makers who matter.
Fantastic experience working with Ambleglow.
Patrick and Michelle have been brilliant from start to finish – incredibly friendly, professional, knowledgeable and always willing to go the extra mile. Their creativity, support and attention to detail have made a real difference. Highly recommend Ambleglow to anyone looking for a first-class marketing agency.
Creative Activity
Digital marketing services that engage schools
We have an untouchable track record within education marketing and our aim is simple: to help you connect with more schools and build long-lasting partnerships.
- Digital marketing strategy
- Integrated digital campaign planning
- Pay-per-click (PPC) advertising
- Google Ads tailored for education businesses
- LinkedIn Ads – PPC and InMail
- Email marketing campaigns to schools
- Content marketing, strategy and creation
- Video production
- Social media marketing to schools
- Search Engine Optimisation (SEO) for education suppliers
- Digital advertising design and copywriting
- Analytics and reporting
Your results, all in one place with Edumetric
As an Ambleglow digital marketing client, you’ll get access to Edumetric, our digital reporting platform that brings your campaign performance together in one easy-to-use dashboard. See the results that matter at a glance – from clicks, costs and conversions to performance across channels including Google and Meta, without having to piece together multiple reports. You can explore your results whenever you need them and export everything into one cohesive report, making it easy to share performance with governors, SLT, trustees or your wider team.
Challenges we love solving
We’re always up for a digital marketing challenge! Here are just a few we've been set by our education partners:
We’re launching a new service to schools, and we have ambitious sign-up targets
We need more sales leads for our education products
We’re a global education EdTech looking to build our UK brand awareness
We need to retain more independent schools and grow product usage
We want to build trust and authority in the education market
We’d like to use video storytelling to bring our pupil success stories to life
We want to reach decision makers in MATs and LEAs
We’re successful in the state sector but want to partner with more private schools
Our digital marketing onboarding process
We’ve developed a proven onboarding process that ensures we get to know your school, your goals and your audience – so we can deliver digital marketing that drives measurable results.
Discovery
We get to know your school, your priorities, your audience and what you want your digital marketing to achieve.
Review and set up
We review your existing activity, gather the access we need and make sure your accounts, tracking and platforms are set up correctly.
Strategy
We create a tailored digital marketing plan around your goals, budget and target audiences, with clear recommendations on channels, campaigns and messaging.
Launch & optimise
Once approved, we launch your campaigns and continuously monitor and optimise performance to make sure your budget is working as hard as possible.
Measure & improve
You’ll have clear visibility of results through Edumetric, our digital reporting dashboard, while we use performance insights to refine your activity and identify new opportunities.
Recent success stories
Momenta Connect
See how Momenta Connect generated 445 enquiries with a targeted Christmas campaign for autism and ADHD assessment services using paid social and Google Ads.
Mind and The Anna Freud Centre
A new brand identity and awareness campaign that exceeded sign up targets, ensuring young people, and their carers, get the help they need.
St Mary’s, Cambridge
PPC advertising done properly! Thanks to our expert Google Ads strategies St Mary’s Cambridge have increased new enquiries and seen a hugely improved return on investment.
Frequently asked questions
What digital channels work best for reaching schools?
That depends on a range of factors, including who you’re targeting, your goals and your brand’s position in the education market. The mix of channels you use to raise brand awareness amongst primary teachers can be different to those you use to book more demos with Headteachers and SLT, for example.
How can I create a campaign that stands out in the education sector?
It’s all about the right message and the right time. You need to connect with the core needs of your target audience, and make sure your message is distinct and consistent. Even in a busy teacher’s inbox or social media feed, your digital marketing can make an impact on schools.
What metrics should I track for campaigns targeting schools?
There are a range of metrics, and the ones you choose will depend on your goal. For example, open rates can help you understand if the offer in your email subject line is appealing to teachers. Click-through rates can track the effectiveness of your education PPC advert creative and audience targeting. Tracking conversion rates and ROI give a measure of the overall success of your campaigns.
What challenges might I face when marketing to schools?
Marketing to schools can be really rewarding as, ultimately, success means that you can support schools in helping children to succeed. There can be challenges of course, including navigating long decision-making cycles, understanding budget constraints, and effectively reaching busy educators with relevant messaging.
Is social media effective for reaching educators?
Social media can be highly effective, especially platforms like Facebook, X and LinkedIn, where educators often engage professionally and seek resources. Not all educators use social media, so it should be part of an integrated marketing approach.
Let’s start with you
If your digital marketing campaign to educational institutions needs a boost, why not find out how Ambleglow can help?
Schedule a Discovery Call
Book a free 30 minute discovery call to discuss your project with us at a time to suit you. Once your request is received, we’ll just ask you a few questions to get us up to speed and then we’ll follow up with a date for a video call.