Sell to more schools with targeted SEO
Schools are actively searching for the products and services your business provides, but if they can’t find you, they won’t reach out. Our SEO services are designed specifically for companies looking to connect with schools and stand out in the education sector.
With over 40 years of experience in education marketing, we’ve helped more than 600 schools and education businesses to market themselves effectively. We use that know-how to help you boost visibility and results online.
Rank higher, attract more leads, and convert education buyers with SEO strategies that put your business in front of the right decision-makers at the right time.
SEO that brings schools to you
When schools look for new products and services, they turn to search engines. A strong SEO strategy positions your business as the go-to provider, ensuring you appear when schools are searching for terms like “best EdTech providers” or “classroom resources UK.” By improving your search visibility, optimising content, and building authority, your business becomes the trusted choice for educators.
SEO doesn’t just bring in more traffic; it brings in the right traffic – school decision-makers actively searching for solutions you offer. With our tailored strategies, you can cut through the noise of the education sector and connect directly with the schools that need your services.
How your business benefits from SEO…
An effective SEO strategy can be the difference between being found and being overlooked. Before diving into the specifics, it’s important to understand that SEO doesn’t just drive clicks – it drives meaningful engagement with schools looking for your services.
- Generate Qualified Leads from Schools & MATs – Attract procurement teams and decision-makers actively searching for your solutions.
- Outrank Competitors in Education Searches – Dominate search results for EdTech, CPD, classroom tools, and more.
- Reduce Ad Spend with SEO – Attract high-quality leads through organic search, without relying on paid campaigns.
- Tailored SEO for the Education Sector – We know how schools search and what makes them click.
Who we work with
We support a wide range of businesses that sell into the education sector. Whether you’re offering services, software or physical resources, we’ll help you reach the schools that can benefit from your offer.
Some of the organisations we work with include:
- EdTech platforms and digital learning providers
- CPD and teacher training organisations
- Curriculum and classroom resource suppliers
- School service providers (e.g. catering, wellbeing, maintenance)
If your business connects with schools, we’ll tailor an SEO strategy that gets you seen by the right people.
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Common SEO challenges for education suppliers
Reaching schools through SEO takes more than a one-size-fits-all approach. Many education suppliers struggle to connect with the right audiences or see meaningful results. These are some of the most common challenges we help solve:
- Ranking for education-specific keywords
- Reaching school decision-makers (not just general traffic)
- Creating content that resonates with schools
- Measuring SEO performance and proving ROI
Get a FREE SEO Health Check
Is your company’s website visible when schools are searching for solutions?
Discover how your company’s website is performing with our FREE SEO Health Check. In just minutes, our report will help you uncover key insights into your website’s speed, mobile-friendliness, keyword rankings, and search visibility. Whether you want to attract more enquiries, generate high-quality leads, or stand out in the competitive education sector, our health check will show you where you excel and where improvements can make a big difference. Simply fill in the form and we’ll be in touch.
Prefer a quick chat? Book your free Discovery Call: no pressure, just practical advice.
What’s included in our SEO services
- Local, national and international SEO targeting
- SEO audit and technical recommendations
- Schema markup reviews
- Competitor analysis
- On-page optimisation (meta data, headings, internal linking)
- Keyword tracking and reporting
- Google Business Profile management
- Local listings and citations management
SEO packages for education businesses, starting from £999* per month
Our tailored SEO solutions start from £999* + VAT per month and include keyword research, technical optimisation and local SEO. Looking to target international markets too? No problem, we have packages for this.
🎯 Education sector specialists – We know what influences school buyers.
📈 Proven SEO strategies – Get measurable results in rankings, traffic, and lead generation.
🔍 Transparent and data-driven – Regular reports showing real growth and performance.
* Minimum six month term applies. A one off set up and configuration costs will also be payable on commencement of project.
Frequently asked questions
How does SEO help me sell to schools?
SEO improves your visibility when schools are actively searching for products or services like yours. By targeting the right keywords and decision-makers, we help you appear in relevant search results and attract more qualified enquiries.
What kinds of education suppliers do you work with?
We work with a wide range of businesses that sell into the education sector, including EdTech companies, CPD providers, curriculum suppliers and school service organisations. If your business supports schools, we can tailor an SEO strategy to fit.
What’s included in your SEO service?
Our service includes keyword research, SEO audits, competitor analysis, on-page optimisation and strategy development. We also support with tracking, reporting, and targeting for local, national or international visibility.
Can you help with international SEO to overseas schools?
Yes, we offer SEO support for businesses looking to reach schools both in the UK and internationally. Whether you’re targeting British international schools or schools abroad, we can build a strategy that meets your goals.
We’re already doing SEO. How do we know if it’s helping us reach more schools?
If you're not seeing results or you're unsure what your SEO is delivering, we can help. Our audits identify where your current strategy is working, where it's not, and what can be improved to better connect with schools.
Is this service suitable if we don’t know much about SEO?
Yes, absolutely. We take a clear, supportive approach and explain everything in plain language. Whether you’re starting from scratch or just want clarity, we’ll guide you through every step.
Recent success stories
Mind and The Anna Freud Centre
A new brand identity and awareness campaign that exceeded sign up targets, ensuring young people, and their carers, get the help they need.
Sir John Deane’s Sixth Form College
A high-converting Facebook PPC advertising campaign and bespoke landing page helped Sir John Deane’s Sixth Form College to attract a record number of visitors to its open day.
St Mary’s, Cambridge
PPC advertising done properly! Thanks to our expert Google Ads strategies St Mary’s Cambridge have increased new enquiries and seen a hugely improved return on investment.
Let’s start with you
Schedule a Discovery Call
Book a free 30 minute discovery call to discuss your project with us at a time to suit you. Once your request is received, we’ll just ask you a few questions to get us up to speed and then we’ll follow up with a date for a video call.