Built to perform better on Google, job boards and AI platforms
In today’s recruitment landscape, visibility is everything – and search is changing fast.
Today’s job search is powered by algorithms. Candidates don’t just browse job boards anymore. They search on Google, scan listings using AI tools like ChatGPT, and rely on smart filters that prioritise clarity and relevance. That means your job ad isn’t just competing with others — it’s competing with algorithms.
If your advert isn’t structured clearly or written with the reader in mind, it risks being ignored or skipped over. And that’s a missed opportunity — not just for the role, but for the school.
Why it matters to your school
You only get one shot at most candidates. If your job ad isn’t easy to find or quick to engage with, it can be missed — no matter how strong the role is. That means fewer applicants, slower recruitment and more pressure on your team. Optimising your advert gives it the best possible chance to perform — and helps you fill roles faster, without wasting time or budget.
Without optimisation, your job ad could:
- Get buried on job boards or missed by Google.
- Be skipped over by AI tools like Chat GPT.
- Lose engagement due to unclear formatting or structure.
- Attract the wrong candidates – or none at all.
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How it works
Our AI Ad Optimiser enhances your job advert to improve visibility, engagement and candidate quality – all without changing your tone or rewriting content that’s been approved. We’ll:
- Lightly edit for clarity, without changing an key facts.
- Apply SEO and AI-friendly formatting.
- Improve flow, structure and clarity.
- Integrate key search terms naturally.
- Highlight key details in a way candidates (and search engines) understand.
It’s still your ad – just more readable, more visible and more engaging.
See the AI Optimiser in action
Here’s an example of how our AI Ad Optimiser can enhance a real school job advert. The original copy was already strong — but with subtle improvements to structure, clarity and search performance, it’s now more visible, easier to read, and more likely to connect with the right candidates.
Frequently asked questions
Do you completely rewrite our job ad?
No — we make light edits only, improving flow, clarity and search performance while keeping your school’s tone, facts and messaging intact.
Will we need to get new approval from SLT?
No. Because we’re only enhancing your existing content (not changing the core message), most schools don’t require re-approval. But you’ll always get final sign-off before anything is published.
Can this guarantee better search rankings?
Not a guarantee — but it gives your job ad the best possible chance. We optimise it to perform better on Google, job boards and AI platforms, especially during short live periods.
Is this suitable for support staff roles too?
Yes — the AI Ad Optimiser works for any type of school vacancy, including leadership, teaching and support roles.
What do you need from us?
Just your original job copy — the same version you’d normally post. We’ll take it from there and return a polished, optimised version for your approval.
What kind of edits do you make?
We improve structure, formatting and readability, and ensure the copy includes key search terms and AI-friendly phrasing. We also add safeguarding and equality statements if they’re missing.
How much does it cost?
The service is £59 + VAT per vacancy.
Can we see an example?
Yes — scroll up to view a real-world example, or contact us if you’d like us to send one directly.
What you need to do
Almost nothing. Just send us your job ad as you normally would. We’ll handle the optimisation and return a polished, search-ready version for your approval. Our AI optimised copy will ensure your job copy:
- Shows up better in AI tools, Google and job boards.
- Reads better for busy candidates.
- Attracts more relevant applicants.
- Doesn’t require re-approval from senior leadership.
The cost is £59 + VAT per vacancy.
Ready to try it?
While no job ad can guarantee top search rankings, especially in a short two-week window, AI Ad Optimiser ensures your copy works harder during that window – making it more visible, readable and appealing to the right candidates.
Send your next vacancy to us and let us know you’d like to apply the AI Ad Optimiser. We’ll take care of the rest — enhancing your copy for visibility, readability and impact. You’ll receive a polished, search-ready version that’s easy to approve and built to perform.
If you’d like to see an example first or ask any questions, we’re here to help.
Let’s start with you
Schedule a Discovery Call
Book a free 30 minute discovery call to discuss your project with us at a time to suit you. Once your request is received, we’ll just ask you a few questions to get us up to speed and then we’ll follow up with a date for a video call.