Why you should be considering using Instagram Stories for your School Marketing (Part 1)

By |August 28th, 2019|

One of the most impactful mediums for engaging with your audience is Instagram - and a compelling way to use that platform is to leverage the power of Instagram Stories. In this two-part article [...]

How The Top 3 Independent Schools Use Social Media (And What You Can Learn From This)

By |August 22nd, 2019|

Using social media effectively is a critical part of promoting your school marketing campaigns… But you don’t have time to keep up with ever-developing best practices, or to learn the nuances of using the [...]

Our Step-by-Step Guide To Setting Up An Instagram Account For Your School

By |July 14th, 2019|

Instagram is a powerful platform. It allows you to engage followers with highly visual content, present an authentic image, and gives people a full picture of everything your school has to offer.But without having an [...]

School Marketers: The Best Times to Post on Social Media For Maximum Engagement

By |July 2nd, 2019|

It’s all well and good crafting compelling ads, posting interesting updates, and using social media in the hopes of reaching your target audience. But if you’re not posting at the best times during the [...]

Facebook and Schools’ Marketing: The 5 Principles you need for 2019

By |June 17th, 2019|

There’s no getting around it - marketing is heavily influenced by trends in the wider environment. And in 2019 and beyond, certain trends are going to have an impact on your role as a [...]

4 Reasons to Outsource Your School’s Media Buying to an Agency

By |June 10th, 2019|

Media buying is of vital importance to your school’s long-term success. Without great open day advertising, you’ll struggle to attract steady (or growing!) numbers of pupils every year. And without media purchases that meet [...]

Social media scheduling – create more time and boost your impact!

By |April 10th, 2019|

Building and maintaining an effective online presence can feel like an overwhelming and time-consuming responsibility. But remember, 71% of consumers would purchase a brand after a positive social interaction. People don’t want to be [...]

Social Media for Recruitment – where schools are missing out

By |March 1st, 2019|

When I go out to meet with schools and ask them whether they use social media for their recruitment efforts, it’s usually a resounding yes. But when you dig a little deeper, I usually [...]

LinkedIn 101 – The Basics That Every School Staff Recruiter Needs to Know

By |December 13th, 2018|

Most schools and universities have a peripheral understanding of how to promote themselves on social media sites such as Facebook and Twitter but are completely stumped when it comes to LinkedIn. Maybe you’re one [...]

Social Media Marketing Tips for Independent Schools and Universities

By |December 6th, 2018|

So many times we’ve heard schools and universities say that social media just isn’t for them. It’s too time consuming. They’re not sure where to start. They should be focusing on actually running their [...]

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