Customer Personas: The Key to School Marketing Success (plus a free template)

By |October 17th, 2019|

As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community. But unless you understand [...]

Marketing Insiders: a Q&A with Harriett Gething from Notting Hill & Ealing High School

By |October 8th, 2019|

Name? Harriett Gething Job title? Director of Marketing Current place of employment? Notting Hill & Ealing High School GDST Years’ experience in education marketing? Six How did you get into school marketing? I was [...]

8 Steps to Success: The Back to School Action Plan for School Marketers (Part 2)

By |September 30th, 2019|

Last week, we covered the first four steps of our Back to School Action Plan for school marketers. To quickly recap, those were: Step 1​: Review data from your previous year Step 2​: Set [...]

8 Steps to Success: The Back to School Action Plan for School Marketers (Part 1)

By |September 26th, 2019|

The new term is here, and it’s brought with it a return to the everyday hustle of bustle that comes with being a school marketer. With a hundred different tasks staking a claim for [...]

Marketing Insiders: a Q&A with Paula Smith from LVS Ascot

By |September 13th, 2019|

Name? Paula Smith Job title? Marketing Manager Current place of employment? LVS Ascot. LVS Ascot is owned by Licensed Trade Charity Years’ experience in education marketing? 6 years. Almost 30 years in marketing. I [...]

Why you should be considering using Instagram Stories for your School Marketing (Part 1)

By |August 28th, 2019|

One of the most impactful mediums for engaging with your audience is Instagram - and a compelling way to use that platform is to leverage the power of Instagram Stories. In this two-part article [...]

How The Top 3 Independent Schools Use Social Media (And What You Can Learn From This)

By |August 22nd, 2019|

Using social media effectively is a critical part of promoting your school marketing campaigns… But you don’t have time to keep up with ever-developing best practices, or to learn the nuances of using the [...]

School Marketers: 3 Ways To Get Maximum Impact From Your Print Advertising Campaigns

By |July 23rd, 2019|

One of the main reasons why the conversation has shifted away from print advertising in recent years is that it’s much more straightforward to measure the impact of digital advertising. When you invest money [...]

Our Step-by-Step Guide To Setting Up An Instagram Account For Your School

By |July 14th, 2019|

Instagram is a powerful platform. It allows you to engage followers with highly visual content, present an authentic image, and gives people a full picture of everything your school has to offer.But without having an [...]

School Marketers: The Best Times to Post on Social Media For Maximum Engagement

By |July 2nd, 2019|

It’s all well and good crafting compelling ads, posting interesting updates, and using social media in the hopes of reaching your target audience. But if you’re not posting at the best times during the [...]

Facebook and Schools’ Marketing: The 5 Principles you need for 2019

By |June 17th, 2019|

There’s no getting around it - marketing is heavily influenced by trends in the wider environment. And in 2019 and beyond, certain trends are going to have an impact on your role as a [...]

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