Customer Personas Template and Examples for your school
As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community.
Customer Personas: The Key to School Marketing Success (plus a free template)
As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community. But unless you understand [...]
8 Steps to Success: The Back to School Action Plan for School Marketers (Part 2)
Last week, we covered the first four steps of our Back to School Action Plan for school marketers. To quickly recap, those were: Step 1: Review data from your previous year Step 2: Set [...]
8 Steps to Success: The Back to School Action Plan for School Marketers (Part 1)
The new term is here, and it’s brought with it a return to the everyday hustle of bustle that comes with being a school marketer. With a hundred different tasks staking a claim for [...]
The Case For a School Rebrand
At my old school (Farnborough Hill, a Catholic Girls’ independent school in Hampshire), we were well-known in the local area for our deckchair blazers, fawn socks and sturdy brown shoes. Our uniform drew quite [...]
School Marketers: 5 Ways to Keep Your Prospects Warm
One of the biggest recurring challenges a school marketer faces is ensuring the success of their open days. Think about it. A tremendous amount of time, money and energy goes into: Planning these occasions [...]
The 9 principles you need for great open day marketing
School open days: a powerful weapon in any school marketer’s arsenal, and one that is more complicated to use than you might initially think. Done right, they can be tremendously beneficial, but done wrong, [...]
The One Thing All Successful School Marketing Departments Have in Common
I’ve lost count of school marketing managers who look for the Magic Bullet - that one piece of content that will go viral and prove to be hyper-successful. I’m sorry to be the one [...]
The simple process to creating an engaging blog post for your school – Fast!
You understand the importance of creating compelling and educational content that promotes engagement and increases awareness of your school. Creating your own original content is important, but it also takes time. To help you [...]
How long should my blog post be?
You’ve been given the responsibility to manage your school's on-going blog content strategy, but not sure where to start. “What is the perfect length for a blog post?” “How long should MY blog posts [...]