Looking Ahead To 2020: Marketing Trends
We’re just a couple of weeks away from the end of 2019, and the end of this decade – hasn’t it flown by! With that in mind, we wanted to take a look into [...]
The Best Times Of Year To Sell To Schools
Singer-songwriter James Taylor tells us in the lyrics made famous by Carole King: “Winter, spring, summer or fall. All you have to do is call. And I'll be there. You've got a friend.” Well, no [...]
7 Steps To Boost Your School’s Instagram Presence
There are so many stories to be told about your school and Instagram is a great place to tell them. But before you get snap happy, you need to think about how ensure your [...]
Social Media: Your Secret Weapon For Recruiting Top Teaching Talent
The UK’s education recruitment crisis shows no signs of improving any time soon. With training shortfalls, plummeting retention rates, and worsening working conditions, the outlook is not good. To overcome these challenges, you need [...]
Make The Most Out Of Video Marketing For Your School
Video marketing has really taken off in recent years, with 87% of marketers now using videos as part of their overall marketing strategy. Videos are more likely to be engaged with than any other [...]
Free Video Production Briefing Template
VIDEO PRODUCTION BRIEFING TEMPLATE Download now Creating engaging videos that your audience want to see is tough. But we've made it slightly easier for you with this helpful briefing form. [...]
Selling To Schools: 7 Tips To Simplify The Process
Businesses have their work cut out when it comes to selling their products and services to schools. The decision makers they need to reach are busy. Their budgets are limited - every purchase they [...]
Independent Schools & Their Use of Social Media – Follow Up With Rossall School
Back in August we published a very popular blog which looked at the top 3 Independent Schools for their use of social media, according to their score on Edurank. If you want to refresh [...]
Free Video Ideas For Your School
FREE VIDEO IDEAS FOR YOUR SCHOOL Download now Video marketing is so important in this day and age and we're sure you already know how engaging video content is for [...]
Is Facebook Still Relevant For Your School’s Marketing?
In our work with schools all across the country, it’s rare we’ve seen one that doesn’t use Facebook as a big part of their marketing strategy. Whether you post to your page, run paid [...]
9 Tips You Need Fot Great Open Day Marketing – UPDATED!
It’s that time of year again – the school open day. A powerful weapon in any school marketer’s arsenal. Done right, they can be extremely beneficial, but done wrong, they’re more than an expensive [...]
Free Customer Persona Examples & Editable Template
As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community.
Customer Personas: The Key To School Marketing Success + Free Template
As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community. But unless you understand [...]
8 Steps to Success: The Back to School Action Plan For School Marketers (Part 2)
In part 1, we covered the first four steps of our Back to School Action Plan for school marketers. To quickly recap, those were: Step 1: Review data from your previous year Step 2: [...]
8 Steps to Success: The Back To School Action Plan for School Marketers (Part 1)
The new term is here, and it’s brought with it a return to the everyday hustle and bustle that comes with being a school marketer. With a hundred different tasks staking a claim for [...]
The Case For A School Rebrand
At my old school (Farnborough Hill, a Catholic Girls’ independent school in Hampshire), we were well-known in the local area for our deckchair blazers, fawn socks and sturdy brown shoes. Our uniform drew quite [...]
School Marketers: 5 Ways To Keep Your Prospects Warm
One of the biggest challenges a school marketer faces is ensuring the success of their open days. Think about it. A tremendous amount of time, money and energy goes into: Planning these occasions Ensuring [...]
The 9 Principles You Need For Great Open Day Marketing
School open days: a powerful weapon in any school marketer’s arsenal, and one that is more complicated to use than you might initially think. Done right, they can be tremendously beneficial, but done wrong, [...]