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Threads Ads Are Here – Should Your Campaigns Use Them?

By |May 8th, 2026|

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Threads has moved quickly from a new platform to something marketing teams are starting to take seriously. In the work we are doing with clients, it is already coming up more often in conversations [...]

Why ‘more content’ isn’t the answer (and what to do instead)

By |April 17th, 2026|

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If your marketing plan currently reads “we need to produce more content”, you are not alone. Across the schools and education brands we work with, pressure to increase output is common. More blogs. More [...]

What Does Your Colour Say About You? Simple Brand Colour Rules For Schools And Education Brands

By |April 2nd, 2026|

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Colour is often the first element people notice about your brand. Before they read a headline or open a prospectus, they form an impression. As a result, colour shapes perception long before content does. [...]

The best AI tools for education marketers right now

By |February 20th, 2026|

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Artificial Intelligence is reshaping the way education marketers work, whether you are promoting a school, managing recruitment campaigns, or running commercial education marketing. This guide highlights the AI tools worth your attention right now, along with practical use cases, time savings, and the ethical considerations you must factor in when working in school environments.

Why Organic Social matters less than you think

By |January 8th, 2026|

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Social media has become essential for schools and businesses looking to connect with their audiences. However, many organisations get caught up in chasing followers, likes, and shares as primary indicators of success. Unfortunately, the reality is that these vanity metrics rarely translate into meaningful outcomes like enquiries, applications, or sales.

7 Innovative Ways to Boost School Enrolment

By |June 27th, 2025|

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Increasing school enrolment is a top priority for schools. A blend of traditional marketing techniques and modern, tech-savvy approaches are often needed. Explore seven innovative ways that schools can boost enrolment, incorporating practical steps and creative ideas.

The best channels to use when marketing to schools: a strategic guide

By |June 6th, 2025|

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Data-driven decision-making has become a fundamental approach for businesses looking to optimise their marketing strategies, improve customer engagement, and boost return on investment (ROI). But what does it really mean, and how can businesses effectively harness data to drive success?

Data-driven decision making in marketing: why it’s essential for business success

By |April 25th, 2025|

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Data-driven decision-making has become a fundamental approach for businesses looking to optimise their marketing strategies, improve customer engagement, and boost return on investment (ROI). But what does it really mean, and how can businesses effectively harness data to drive success?

Marketing to the next generation: engaging tomorrow’s audience today

By |March 21st, 2025|

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Discover the latest education marketing news and trends for 2025, from AI innovations to authentic content strategies, to help inform your approach in this dynamic education landscape.

How School Marketers Can Use AI to Improve Their Marketing Efforts

By |October 21st, 2024|

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Discover how Artificial Intelligence (AI) can transform your school marketing efforts. From automating routine tasks to personalising communications at scale, AI offers powerful tools to engage prospective students and parents effectively.

Mastering Brand Storytelling: Marketing to Schools

By |October 2nd, 2024|

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Brand storytelling is essential for building brands – especially for those of us marketing to schools. Because our offers don’t just fulfil customer wants, they transform young people’s lives. Find out more about how to tell great stories about your brand.

Beyond Events: How Google Ads Can Elevate Your School’s Brand

By |September 26th, 2024|

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Why broadening the scope of your Google Ads to reflect your school's core values and successes can not only increase your visibility but also significantly improve engagement and return on investment.

6 Tips to Evaluate If Your School’s Google Ads Campaigns Are Working Hard Enough

By |September 20th, 2024|

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Is your school’s Google Ads campaign delivering real value? Regular evaluation is essential. Discover six key tips to assess and optimise your campaign’s performance.