Complete Guide to Marketing To Schools | Free Download
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This guide will give you the inside track on how schools procure, who are the decision makers and our tips on how to get your product or service noticed.
National Days Social Media Planner 2026-27 | Free Download
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It's back for 2026 - 2027 academic year! Our National Days Social Media Planner gives you valuable thought-starters to empower your social media posts.
Email Marketing: From Subscriber to Success | eBook
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Our 'From Subscribers to Success' email marketing blog series is now a downloadable resource. Aimed at helping marketers who promote their products and services to schools get the most from their campaigns.
Google Ads Audit Checklist | Free Download
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There are lots of things you should check (either on a one-off or regular basis) if you want to keep your Google Ads account in tip-top condition.
Copywriting Brief Template | Free Download
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Our copywriting brief template will ensure you don't spend more time, money, and aggravation in getting compelling copy back.
Facebook Ad Objectives Explained | Free Download
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Selecting the correct Facebook Ad Objective to meet your business goal is the first step towards getting the conversions you want. Here's how.
Social Media Size Guide 2022 | Free Download
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We’ve taken the hard work out of the research with our guide to the current social media sizes for Facebook, Instagram, LinkedIn, and Twitter.
Marketing Audit Checklist | Free Download
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Download a simple, effective internal marketing audit checklist to help you evaluate your brand, website, social media and more.
Google Ads Account Setup | Free Download
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When you set up a brand new Google Ads account, it is easy to get sucked into using Google’s setup wizard.
What You Need To Know About School Budgets | Video Included
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Watch our video below to learn all you need to know about how schools spend, when the financial year starts for schools and MATs and what schools spend their budget on.
Commercial Customer Persona Example & Template | Free Download
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When you're marketing your product or service into schools, a big part of your role is ensuring that your outputs communicate the value your product/service has to offer prospective schools.
Create An Effective Landing Page Cheat Sheet | Free Download
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A landing page is a single web page that appears in response to clicking on an online advertisement that promotes something in particular.
School Jargon Buster | Free Download
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When youʼre trying to sell your product or service to a school, itʼs a good idea to get to know the many abbreviations that you may face.
Setting Up Facebook Business Manager Cheat Sheet | Free Download
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Setting up Facebook Business Manager is very important but it's also not the simplest of processes.
Allowing Access To Google Analytics Cheat Sheet | Free Download
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When you're working with an external agency, giving them access to your Google Analytics is an important part of this. This way they have complete visibility over your website's activity and can help you implement changes.
Facebook Pixel Cheat Sheet | Free Download
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As a school marketer, a big part of your role is making sure that you're data is 100% accurate and one of the best ways to ensure this through Facebook is by installing a Facebook Pixel.