Project Description

Bringing School Strategy To Life For All Stakeholders

EXETER SCHOOL

Bringing School Strategy To Life For All Stakeholders

Exeter School

Communicating a strategic plan with engaging messages and visuals that excites the whole school community

Strategy

Design

Branding

Exeter School had developed a new strategic plan and wanted to communicate it in a compelling and engaging way. Ambleglow created strong messaging and a fresh design direction, bringing the strategy to life in a digital and print brochure that went down a storm.

The challenge

Exeter School is an independent day school for boys and girls aged 7-18 in Devon, with a centuries-long reputation as a centre for educational excellence in the Southwest. An exciting new strategic plan had been developed, led by the new Headteacher and SLT, to take the school into the future. 

The marketing team were ready to communicate the plan in a way that would engage current parents and staff, and resonate with prospective new parents, supporting admissions. 

school strategy brochure for exeter school

The solution

Ambleglow transformed the school’s strategy document from internal draft to polished publication: providing strategic feedback, messaging development, copywriting and design. 

Our first step was to review the strategy document, providing a sounding board for the school’s overall positioning. Messages were compared to the local competition to ensure they stood out, and the language was reviewed in light of the ISI’s proposed new inspection framework. 

We developed compelling copy to set the scene and engage the reader ahead of expanding on the details of the plan. The copy built on Exeter School’s core messages and focussed on the school’s distinctive character education approach. Their purpose and virtues were underlined with real-life examples of the fantastic opportunities enjoyed by all Exonians. 

The school wanted a new design direction that reflected their strategy and contemporary approach to education. We worked with their recently-refreshed brand guidelines, extending the brand to add vibrancy. The formal tone of the document was balanced with energy through the choice of photography. Elements of the logo were used to create strong design features that worked sensitively within the existing brand. 

The results

The new strategy document received a great reception from parents and staff. It really showcases the results of the school’s extensive strategy development project, in a way that parents can relate to and support.

The final strategy brochure was designed as both a digital flipbook and print-ready pdf. To help launch the strategy and keep it front-of-mind, we also designed posters which are on display around the school.

The future

The team at Exeter School now has a strategic plan that the whole school community can work towards. The document will be used as part of the school’s admissions process, to communicate the character education approach and the school’s exciting offer.

The marketing team now also has a new design direction to use as a basis for future materials.

We loved working with the Ambleglow team.

“It was great to have a fresh pair of eyes on such an important project. The messaging and design really embody our offer and will help us to attract future families to our Exonian community. Thank you for all your help with this, you have been totally fabulous!”

Liz Williams, Director of Admissions and Marketing, Exeter School

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