Project Description
Open Day Children’s Book
Claires Court School
Open Day Children’s Book
Claires Court School
We want our open days to create a lasting impression of our school.
We created a fun children’s book bursting with exciting activities for Claires Court School to hand out at open mornings.
We pitched the idea for a children’s book as an open morning take-away. The aim was to get children excited about starting school and leave parents with a warm impression after open days.
Set at Claires Court School, the book featured two lovely characters ‘Bear’ and ‘Claire’. The story follows the two bears as they start school and learn necessary activities such as lining up, eating with a knife and fork, and putting on their uniforms. Each page of the book has a QR code that links to interactive tutorial videos. In short, a memorable and distinctive open morning take-away!
Bear and Claire was such a hit that we went on to roll out a full creative campaign for the next series of opening mornings.
We get a huge amount of positive feedback each time
The addition of Claire and Bear has been great for our brand and has turned out to be a fantastic marketing tool for us especially with the new families we have joining. When Open Mornings come around each year, we post about Claire and Bear on our social media and get a huge amount of positive feedback each time. We’ve even started incorporating the characters into our Nursery advertising which helps add an element of charm and intrigue to our wider advertising.
Olivia James, Senior Marketing and Communications Officer, Claires Court School
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