Project Description
A clear plan to grow school partnerships with confidence
Action Tutoring
A clear plan to grow school partnerships with confidence
Action Tutoring
Helping more pupils access life-changing tutoring support
Action Tutoring works with state schools across England to deliver high-quality, heavily subsidised tutoring for pupils facing disadvantage in Years 5, 6, 7, 10 and 11. Since 2011, they’ve developed a low-cost model with proven impact, using a blend of volunteer tutors and donations from corporate partners to help bridge the attainment gap in English and maths.
The challenge
Action Tutoring had ambitious goals to grow their number of school partners — but wanted some external support to help shape the right marketing approach.
They were looking for an experienced education marketing partner who could assess the current picture — from internal capabilities and processes through to systems and messaging — and use those insights to build a clear, practical three-year strategy.
The ultimate goal? A plan the team could confidently implement, helping raise brand awareness and increase school uptake in line with the charity’s wider objectives.
Hear the impact in their own words
Listen to Jen Fox, Chief Executive Officer of Action Tutoring
The solution
From this insight, we created a three-year marketing roadmap tailored to the realities of the organisation and the school audience. The strategy included:
- A situational analysis and top-line milestones across three years.
- Lead analysis, identifying how many viable schools matched the offer and adjusting expectations accordingly.
- A clearly mapped sales funnel, showing what marketing was needed at each stage.
- Consistent labelling conventions for better lead tracking and measurement within their CRM.
- A strategic action plan for the 2024/25 academic year, offering clear next steps.
- Support with recruitment and selection of a new senior marketer.
The results
The final strategy provided the Action Tutoring team with a realistic, actionable plan they could roll out with confidence. It aligned with their existing structure and resources, while also creating space for future growth.
It also brought clarity to how they define and manage leads, where their offer fits best, and what’s needed to improve school engagement — all grounded in what we know works for school marketing.
The future
With a strong foundation in place, Action Tutoring is now well-positioned to grow its network of school partners over the coming years.
The roadmap gives them a practical, phased approach to implementation — and a strategy that can evolve as their team, systems and goals develop.
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