Building and maintaining an effective online presence can feel like an overwhelming and time-consuming responsibility. But remember, 71% of consumers would purchase a brand after a positive social interaction. People don’t want to be talked at they want to connect. The customer journey is no longer linear, they react to multiple touch-points. There is an answer. Schedule social networking posts and manage your content library.

Save time and manage social content

Content is compelling information that informs, engages or amuses, it is a key part of an effective marketing strategy. Once you save time on the laborious work of regular posting you can be more creative and effective with what you post. Your advertising can be supported by engaging posts online. Your recruitment activities can be enhanced by enticing candidates with inspiring stories about your school.

By setting up the scheduling of social media posts in advance; you will have time to work with teachers, students and parents to create a content library that you can post and re-use throughout the year. Finding or creating powerful images will be fun rather than a last-minute scrabble. Your social network accounts will become the places that parents, teachers and students bookmark and constantly return to.

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Online scheduling tools

Keep your social presence active 24/7 by automatically scheduling social media campaigns across your social accounts.

You will not need to spend time every week uploading key dates for the school term! Using a scheduling tool, you can plot the whole season on your calendar, decide where and when they are going to appear, press ‘publish’ and move on.

There are a lot of scheduling tools, here are some of the most popular. If you are going to try one don’t forget to find the free trial first before you commit to make sure it works for you:

Sendible

Sendible is a streamlined scheduling and publishing tool.

Pros

  • Integration with all major social media sites and blogging platforms.
  • Bulk-scheduling content with images via uploading a CSV file.
  • A good selection on automation tools.
  • Visually stunning and accurate reporting.

Cons

  • No free plan but they do have a 30 day free trial.

Buffer

Buffer is a smart and intuitive SMM (Social Media Marketing) helping achieve consistent scheduling to social media accounts.

Pros

  • Integration with almost all major social media sites.
  • Provides a virtual queue pushing content via staggered posting times.
  • Easy to view calendar of forthcoming activity.

Cons

  • Brand new, untested analytics package.
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Hootsuite

Hootsuite is one of the most popular SMM tools to schedule campaigns across social media accounts with a simple web-based dashboard to help track campaigns.

Pros

  • Integration with all major social media sites.
  • Manage multiple social media profiles from a single dashboard.
  • Web-based tool does not need software installed on your system.

Cons

  • You can only add three social media profiles with the free account.
  • Only a limited number of URL shorteners (owl.li, ow.ly, htl.li and ht.ly) work with Hootsuite, for adding links to messages.

SproutSocial

Sprout Social is a seamless scheduling system combined with detailed analytics reports.

Pros

  • Integration with almost all major social media sites.
  • Includes social customer relationship management (CRM) tools, consisting of shared customer records and advanced scheduling to.

Cons

  • It lacks support for social media sites like Pinterest.

Track, respond and improve

80% of people using a scheduling tool improve click-through and engagement figures . Most scheduling tools come with robust analytics packages, it is well worth the effort learning to understand what they are telling you.

By investing in social media scheduling you will have the time to learn which posts work best and alter your plans to make sure you are engaging and targeting the right audience. Start proper conversations with people who visit and comment. Celebrate your success with the school, encouraging your community to share posts with friends and family so spreading your reach.

Mo – Mailers

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