Marketing and Social Media Training for Schools
Effective education marketing: training for non-marketers
Learn the core marketing skills and promotional strategies that will help you reach more families and boost pupil numbers with school marketing training by education marketing experts.
School marketing matters!
It’s never been more important to get your school’s story out. Lower birth rates mean more places to fill. Parents have a wider range of choices. And attracting teachers is getting harder too. Schools and Multi-Academy Trusts (MATS) now need to actively market their offer, but busy staff often lack the skills and confidence, so marketing isn’t effective, or simply doesn’t get done.
Help is at hand. Our marketing and social media training courses for schools will help you to get your unique message out in a way that gets results. Specifically designed for administrative staff with no marketing experience or newer marketers looking for a refresher, we share our expertise from over 40 years of school marketing in our training sessions, teaching proven strategies that work whether you’re primary, secondary, independent school or multi-academy trust.
You know your school best. Our school marketing training will help you to tell your story so that you can help more children achieve their potential.
How you benefit
For a small investment, build a targeted school marketing strategy and develop the skills to put your plan into practice. Here’s what our marketing and social media training for schools can help you achieve:
- Attract more pupils: generate interest and strengthen pupil recruitment.
- Stand out from the crowd: articulate your differentiators consistently.
- Run successful open days: increase attendance to open days and convert into applications.
- Engage parents: support the retention strategy for your school.
- Build your reputation: raise awareness or repair a damaged reputation.
- Boost skills: build your knowledge and confidence, and connect with other schools.
We were delighted with the results of our Christmas Diagnostics campaign. Ambleglow really understood what we wanted to achieve and came up with some great ideas and content that brought it to life.
They are always collaborative, easy to work with and just get what we’re trying to convey, which makes them a real extension of the team.
Celia Tomlinson, Head of Marketing, Outcomes First Group
Who is the school marketing training for?
Our marketing and social media training for schools is specifically designed for non-marketers, or those with limited experience. It doesn’t matter what role you’re in, if you want to build your skills and get marketing results fast, this is for you. This training is ideal for:
- Anyone new to school marketing who needs help starting from scratch.
- School staff with some marketing experience who want to broaden their approach.
- Schools who have been cautious of social media but know they need to take it seriously.
- MATs or schools’ groups who want to upskill a number of staff and ensure a consistent approach.
- Leaders or governors who want a grounding in marketing to plan effectively and guide other staff.
- Admissions staff who are looking to take on marketing responsibilities.
School marketing training that delivers
Our training is comprehensive and pragmatic. We reveal marketing and digital strategies that can be actioned straight away, whether you have one hour a week, or can focus on marketing full-time. It’s small groups too, so all our sessions are interactive, and you can connect with your cohort.
We run the training as two half-day courses, delivered virtually via Zoom. You can book one or both, depending on your needs.
As well as access to the live training, you will receive a recording of the session, copies of the course materials, a range of helpful resources and a certificate.
Small investment, big results.
We keep the price affordable, as we recognise the pressure on education budgets. The training costs £375 + VAT for a session, or you can book both marketing and social media training sessions for £600 + VAT (£150 saving). Further discounts are available for group bookings. We can also develop bespoke training for your school, which will be quoted depending on your needs.
So, why wait? The most forward-thinking schools are already marketing themselves and succeeding. Join them and tell your school’s story as only you can.
Let’s start with you
Schedule a Discovery Call
Book a free 30 minute discovery call to discuss your project with us at a time to suit you. Once your request is received, we’ll just ask you a few questions to get us up to speed and then we’ll follow up with a date for a video call.