READING BLUE COAT SCHOOL
Facebook Pay Per Click Recruitment
Reading Blue Coat School needed to hire a team of Cleaners quickly, and initially planned to carry out a leaflet drop locally. However, not only do leaflet drops take weeks to arrange and send out, but they aren’t targeted.
We suggested a different approach – one that was online, quick to set up, and that would take advantage of the increasing use of mobile phones and social media as a way of keeping up-to-date on the move.
Facebook Pay Per Click advertising allowed RBCS to target a specific audience by job title, age, location, employer and interests, allowing the advertisement to reach only the most relevant audience. Costs were fixed according to the client’s budget and the campaign can be monitored and adjusted daily for optimum performance.
Post campaign, Reading Blue Coat School hired as a result of this approach. They have since run several more successful campaigns via Facebook.
“In an attempt to try something different to tackle hard to fill vacancies from within the local population, we took up Ambleglow’s suggestion to try a Facebook campaign to find Cleaners. It enabled us to target a specific local audience and generated quite a lot of interest from which we did recruit someone! We’ll certainly try it again.”
HR Manager, Reading Blue Coat School