Bigger and Better Open Day
St James’ Catholic High School
Encourage new families to attend the school’s upcoming open evening.
We helped St James’ Catholic High School to extend their reach beyond the local press with a digital media campaign.
Previously, the school had relied on local press to advertise their open days but found this was no longer increasing footfall. With the open day fast approaching, we began to research their aims, the catchment area and their competitors.
We used these insights to set up a Facebook Pay Per Click campaign targeting families that didn’t already follow the school’s Facebook page. We then topped this off with a Google Ads campaign to push the St James’ Catholic High School to the top of Google’s search results. The campaign ran for 14 days, resulting in over 1000 clicks costing an average of 65p with a click-through rate of 6.37% – almost double the industry average.
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