Project Description

Finding the right words

Cheltenham Ladies’ College

There’s real competition for the highest calibre of teaching talent.

Recruitment Marketing

New recruitment advertising copy helps to attract the highest calibre of teaching talent to Cheltenham Ladies’ College.

We understand the challenges that schools and colleges face when attracting great teachers. We needed to promote the college’s strong heritage and brand, while emphasising their modern and progressive outlook. The print style had to be impactful and eye-catching, so Cheltenham Ladies’ College asked us to focus on both the copywriting and design.

We teamed up with their HR and marketing teams to get to the heart of what attracts staff to this historic institution and counter some of the perceptions of working within the independent sector. The final copy sells their offering and positions them as a leading employer.

cheltenham ladies college website on tablet

We’ve been working with Ambleglow for over a year now and so far, we’ve been impressed with their approach to and execution of our campaigns.

Schools are increasingly competing for the best and brightest candidates and Ambleglow have demonstrated a real knowledge and understanding of the education sector. They have shown the ability to think creatively and ensure our roles are seen by a diverse and wide ranging audience.

Sarah St Roas, Human Resources, Cheltenham Ladies’ College

inner pages of school recruitment brochure

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