Project Description

Boosting awareness of their Open Days

Berkshire College of Agriculture

Boosting awareness of their Open Days

Berkshire College of Agriculture

BCA’s Open Days were a success!

Social Media

Digital Marketing

BCA wanted to increase awareness of their upcoming Open Days.

After working with BCA (Berkshire College of Agriculture) for a number of years, they asked us to assist in promoting four upcoming Open Days. We went with a digital approach on this campaign, as the audience BCA wanted to reach were predominantly online. We did this through a series of sponsored Facebook advertising campaigns to target the parents of potential students, encouraging them to attend.

Working with their in-house Marketing team, we created a selection of Facebook ad campaigns, for each Open Day we ran between 2-4 different ads. This way we could split test each advert and see which was performing best. We monitored the adverts closely and moved the budget around according to which adverts were performing best.

Although this is an ongoing campaign, we’re seeing positive results such as high levels of engagement. We’ve seen people tagging potential students as well as past students commenting on how they enjoyed their time at BCA. Plus, their Open Day events are receiving high numbers of attendees.

BCA Social Stats

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