Sally Alexander, Client Services Director
July 2, 2019
School Marketers: The Best Times to Post on Social Media For Maximum Engagement
It’s all well and good crafting compelling ads, posting interesting updates, and using social media in the hopes of reaching your target audience. But if you’re not posting at the best times during the day, you could be radically limiting the engagement you receive.
Figuring out the optimal times to use various social media platforms can involve a great deal of trial and error to find what works for you. That is, unless you have data and experience to fall back on.
So first things first - where are your audience spending most of their time online?
Social Media Usage Patterns in the UK
According to Ofcom:
But let’s look at the particular times and days that get the best engagement for education marketers on each platform. The best data available at this point is from the US-based company Sprout Social. They spoke to 25,000-plus customers across the three major social networks and broke the information down by industry – one of which includes Education.
We can’t rely too heavily on their findings, but they give us something to work with at the very least.
Note: The following data is derived from US-based sources and adjusted for local time zones (i.e. consider 3 pm US time to be 3 pm here in the UK too). Social media usage patterns are fairly consistent among developed countries, so we’re confident these results are applicable to the UK.
The Best Times for Schools to Post on Facebook for Engagement
The Best Times for Schools to Post on Instagram for Engagement
The Best Times for Schools to Post on Twitter for Engagement
Source: Sprout Social
Based on these points & our experience in this market, here’s our interpretation of the data above… and our key recommendations for you.
Fundamentally, the deciding factor in how engaged prospects will be with your content is quality. The more compelling the story and the more relevant it is to their lives, the better the engagement you’ll get.
That’s all for this week. We hope you’ve found this article useful!
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