During this challenging time, it’s likely that you’ll have slightly more time on your hands after the initial rush to get the necessary crisis communications out to your school’s students, parents, staff and the wider community.

While you have some extra time, and you’re (probably) working from home, it’s the perfect opportunity for you to build upon and expand your knowledge. That’s why we’ve put together a list of some of our favourite online marketing courses for all abilities, budgets and specialisms.

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The Complete Digital Marketing Course

Udemy | Currently £22.99 | Access this course here

Digital marketing is a huge buzzword at the moment, and you can achieve so much with it. Whether that be with Google Ads, social media advertising or email marketing, there’s so many options and so much potential.

Ultimate Google Ads Training 2020: Profit with Pay Per Click

Udemy | Currently £17.99 | Access this course here

Your business/school can get huge amounts of business from using Google Ads, and the great thing about it is that you choose how much you spend. This can be so successful if you do it properly, that’s why this course is such a great one.

SEO Training Course: Building Sustainable Traffic for Business Growth

HubSpot | FREE | Access this course here

With this course you can learn all things SEO including link building, topic clusters, building search authority, and an inside look into how HubSpot uses blogging to rank #1 on Google.

Local SEO: A Definitive Guide To Local Business Marketing

Udemy | Currently £1.99 | Access this course here

Local SEO is so important, especially for schools. With this course, you’ll be well on your way to achieving top notch results.

Email Marketing

HubSpot | FREE | Access this course here

This email marketing course will teach you how to create an email marketing strategy that grows your school. From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. 

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Learn What Content Marketing Is And How To Do It

HubSpot | FREE | Access this course here

HubSpot’s content marketing certification course will give you a brilliant overview of how to become an effective content marketer.

The Complete Copywriting Course: Write To Sell Like A Pro

Udemy | Currently £22.99 | Access this course here

Successful marketing requires brilliant copywriting (we all know this!) and with this course, you’ll learn just how to achieve that.

Inbound Marketing 

HubSpot | FREE | Access this course here

Discover the fundamentals of inbound marketing, the inbound methodology, the flywheel and learn how to apply them. HubSpot’s Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.

Social Media Marketing

HubSpot | FREE | Access this course here

HubSpot’s Social Media Certification will help you shape the conversation around your business/school, build loyalty and attract new prospects. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth and attract prospects. 

LinkedIn Learning

£24.98 per month (1 month free trial) | Access Linkedin Learning here

Linkedin Learning offers a variety of courses in all industries which you can access by paying a monthly fee. A couple of our favourite courses are:

So, there we have it, 10 great online courses to keep you busy. We’d love to know of any other courses you’d recommend for expanding marketing and advertising knowledge.

Kelly – blog

ambleglow expert


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