It’s all well and good crafting compelling ads, posting interesting updates, and using social media in the hopes of reaching your target audience. But if you’re not posting at the best times during the [...]
One of the biggest challenges a school marketer faces is ensuring the success of their open days. Think about it. A tremendous amount of time, money and energy goes into: Planning these occasions Ensuring [...]
There’s no getting around it - marketing is heavily influenced by trends in the wider environment. And in 2019 and beyond, certain trends are going to have an impact on your role as a [...]
Media buying is of vital importance to your school’s long-term success. Without great open day advertising, you’ll struggle to attract steady (or growing!) numbers of pupils every year. And without media purchases that meet [...]
School open days: a powerful weapon in any school marketer’s arsenal, and one that is more complicated to use than you might initially think. Done right, they can be tremendously beneficial, but done wrong, [...]
I’ve lost count of school marketing managers who look for the Magic Bullet - that one piece of content that will go viral and prove to be hyper-successful. I’m sorry to be the one [...]
Has your school had its fair share of resignations? Recruitment is a constant headache for schools, with the number of new teachers entering the profession and those leaving being at similar levels. Not only [...]
Building and maintaining an effective online presence can feel like an overwhelming and time-consuming responsibility. But remember, 71% of consumers would purchase a brand after a positive social interaction. People don’t want to be [...]
Social media isn’t for everyone and one of the biggest hurdles you might have is getting staff and parent buy-in. Yes, you will have seen some negative stories in the press but these are [...]
When I go out to meet with schools and ask them whether they use social media for their recruitment efforts, it’s usually a resounding yes. But when I dig a little deeper, I usually [...]
You understand the importance of creating compelling and educational content that promotes engagement and increases awareness of your school. Creating your own original content is important, but it also takes time. To help you [...]
You’ve been given the responsibility to manage your school's on-going blog content strategy, but not sure where to start. “What is the perfect length for a blog post?” “How long should my blog posts [...]
Most schools have a peripheral understanding of how to promote themselves on social media networks such as Facebook and Twitter but are completely stumped when it comes to LinkedIn. Maybe you’re one of the [...]
So many times we’ve heard schools and universities say that social media just isn’t for them. It’s too time consuming. They’re not sure where to start. They should be focusing on actually running their [...]
2016 saw the launch of ‘Facebook Live’: a real-time video streaming service, allowing Facebook users to broadcast from their phone straight to their News Feed. So why should you be excited? Because it's a [...]
