As an education marketing agency, getting to know the challenges and hurdles school marketers face as well as the best parts of their job is something we take really seriously.
That’s why over the last 18 months we’ve been getting the inside track from some of the top school marketers in the country (and some overseas!) on how their role is evolving and with increasing competition, what it takes to get your school noticed.
Recently, we sat down with Alan Mechem, Head of Marketing & Communications at Zenith Multi Academy Trust, over Zoom. We spoke to Alan about the changes and trends school marketers will have to face in the coming years, his favourite date in the school marketing calendar as well as how COVID-19 has affected their MAT, and we couldn’t agree more with his comments.
If you’d like to watch Alan’s take on school marketing, just scroll down.
Or if you’d like to have a read of some of the other interviews we’ve conducted with school marketers, click here.
Thanks for watching!
Click here to explore Zenith Multi Academy Trust online.
Explore some of the other interviews we’ve conducted with school marketers here.