You and I both know that proving marketing’s worth is a hurdle we have all faced at some point. Some of your colleagues just don’t see the value in it or they don’t understand what your role involves. That is until you talk them through it and show them the value marketing offers to your school.
We all know that marketing is more important than ever right, in light of the COVID-19 situation, it’s just showing your non-marketing peers that this is the case.
So let’s take a look at five simple tips for you to use to show your non-marketing peers that marketing is gold dust.
#1 Become the expert
Aim to put aside an hour per week to research your competitors and what they’re doing across social media, on their websites and how they’re advertising their products and services.
By keeping an eye on what your competitors are doing, you’ll be able to make sure that your business’ marketing is way ahead of the curb.
#2 Report on the right metrics
Make sure that you review the metrics you’re reporting on to management. This will ensure that you’re focusing on the most valuable statistics and, more importantly, the statistics that they want to know about.
Often tracking statistics like your social media followings alone actually tells you and management nothing, focus on key metrics which contribute the most value to your business. For example, instead of reporting on the social media followings, report on the engagement you’re seeing from social media, traffic from social media to your website or the enquiries generated directly from these channels.
#3 Get your team involved in the mission
Once you have outlined your marketing plan for the year ahead along with key objectives, make sure to communicate this to the team, this ensures everyone is working towards the same goal.
Make sure you’re also setting goals for individual team members, this means they’ll completely understand their role and how this contributes to the main marketing goals. This could help to achieve the objectives quicker and more effectively as the team will be more confident of the value of their work and the department collectively.
#4 Shout about your successes
Don’t be afraid to shout about marketing’s success. I think that’s the biggest problem I see with marketers, we put in all the hard work but we’re reluctant to take the glory.
So next time the marketing team hits a goal, shout it from the rooftops. Pop a post on LinkedIn and send an email to the management team to let them know of the success. By shouting about your success, other departments will start to see the benefits naturally.
#5 Tell them what you do and the results you’re seeing
The easiest way to help other departments and management understand what you do and see the value in what you do is to tell them.
Use the next training day to explain to them what your role is, why it’s important and what the marketing strategy is, in its most basic form. And don’t forget to share those all-important stats. Don’t be afraid to tell them about how much social media engagement has increased or how the enquiries are up on last year.
By showing your non-marketing peers the results you’re seeing from the hard work you and your team are doing is a sure-fire way for them to see the value in marketing.
After all, the figures don’t lie!