You’ve been given the responsibility to manage your school’s on-going blog content strategy, but not sure where to start.

“What is the perfect length for a blog post?

“How long should MY blog posts be?

As we’ve mentioned in our previous posts on this subject, your reasons for wanting to create blog content could be:

  • To get your content read by more people
  • To generate more engagement from your target audience
  • To get more traffic to your website

For content writers who are trying to build awareness of their school, it’s essential to learn how to write great blog posts. However, even if you’ve been blogging for a long time, it’s sometimes difficult to figure out what your target audience really wants in terms of blog length.

Many experts online swear that “shorter is better,” and that blog posts should never be more than 600 words long. However…there is strong evidence from several search engine ranking factors studies that show longer content performs better in Google. In fact, according to SEO Expert Brian Dean from backlinko.com the average word count of a Google first page result is 1,890 words.

This could be due to the fact that longer content generates significantly more social shares. Or it could be a preference in Google for longer articles.

So then, what’s the perfect blog length? Well… it depends!

Blog posts of different word lengths have different advantages depending on what you want to get out of your blog. With that in mind, ask yourself these three questions about what you’re trying to accomplish with your blog.

Do you want more comments on your blog?

Then, more often than not, shorter is usually better, especially if your post is focused on asking your readers’ questions and generating discussion.

Try writing short, discussion-based posts no longer than 275 words long.

Please bear in mind though that short blog posts rarely get shared widely on social media sites like Twitter and Facebook, and is difficult to get them ranked on Google.

If you are trying to raise awareness of your school and looking to build engagement with your audience, we wouldn’t recommend focusing solely on short posts. However, if you’re trying to create more engagement with your readership, it’s worth trying.

Do you want more social media shares?

If your goal is to generate more social sharing on social media, then we recommend that you look to create blog posts that contain between 600 to 1,250 words.

Medium length posts are also pretty good for SEO and for generating discussion. Of course, you still have to write a good post, one with a great headline and good content that solves your readers’ problem!

Do you want more traffic from Google for your blog?

Search Engine Optimization (SEO) is a tricky business, and while the rewards for getting it right can be extremely high, focusing too much on it can be time-consuming.

However, what post length is best for getting Google and other search engines to take notice of your blog?

Brian Dean from Backlinko is recognised in the content marketing industry for posting in-depth and extremely thorough articles on SEO and it is his belief that writing longer, heavily researched posts 2,450 words long is exactly what Google is looking for. Longer posts might not get a lot of comments, and they might even be shared slightly less than average on social media, but if you can wait until Google takes notice of them, you might just get lucky and see a big bump in search traffic.

To sum up, a list of common blog posts lengths to help you find your own ideal length:

  • 75-300 words. Super-short posts are best for generating discussion. They rarely get many shares on social media, and they won’t rank well for SEO, but if you want a lot of comments, write short posts!
  • 300-600 words. The standard blogging length, recommended by many “expert” bloggers. Good middle-ground for social shares and comments. Too short to gain much authority or search engine-love.
  • 750 words. This is the standard length that is used by professional journalists, especially in online newspaper articles. This length of post is pretty good for getting links from other bloggers and shares on social media.
  • 1000-1500 words. You’ll get fewer comments at this length but more sharing on social media.
  • 2,450+ words. The highest ranking articles on Google are most often 2,450 words. If you want to rank well on search engines (and so generate traffic to your site), this is the best length to write. However, make sure you write about a topic that people are actually searching for!

In summary, don’t be afraid to write posts that are 2,000 words or more. At the same time, don’t feel bad if you want to write a post that’s just 200 words long.

Keep in mind what your blog post length will likely bring to your blog, and look to vary the length of your posts so you can best serve your readers. But most of all, remember to be consistent!

We believe the fundamental key to success with content creation is to deliver relevant, quality content in a timely manner.

Do that, and you won’t go far wrong.