GOOGLE ADS AUDIT CHECKLIST
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Cut Your Costs. Increase Traffic. Get More Leads.
There are lots of things you should check (either on a one-off or regular basis) if you want to keep your Google Ads account in tip-top condition.
This checklist, updated for 2023, looks at our top 30 – the ones we most often find that people have got wrong and the ones where it’s very easy to get a big improvement, often with minimal effort. By checking and fixing these 30 things you can reduce wasted spend in your Google Ads account and increase the number of sales or enquiries you get from your campaigns.
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