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Some might say as long as you’re getting the message out there, what’s the problem if the branding is a bit… ‘off’? In actual fact, this could be damaging how your school brand is being perceived.

Whether it’s a teacher applying for a role at your school, or a parent scoping out the perfect placement for their child, your audience wants an experience they can trust. If they can’t make sense of what you’re all about, they’ll search out a school they can identify with.

That’s why we’ve created this Brand Consistency Checklist for you to download and go through to identify areas for improvement in your school branding. It’s easy to get pulled away from your initial brand identity when you’re trying to market your school. A good way to make sure that you don’t lose track of where you’ve come from is to get a clear idea of where your brand is right now.

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