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As a school marketer, a big part of your role is making sure that you’re data is 100% accurate and one of the best ways to ensure this through Facebook is by installing a Facebook Pixel.

A Facebook pixel is a piece of code that’s added into your website to track user activity from your Facebook campaigns. The data the pixel gathers will enable you to build warm audiences to retarget your campaigns to, and track custom events such as purchases, sign-ups and conversions to monitor your campaigns success rate and prove ROI.

We’ve put this handy cheatsheet together to help you install your Facebook Pixel quickly and easily.

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