EDUCATION MARKETING STATISTICS – 2025 BENCHMARK REPORT
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See how your education marketing campaigns measure up
Tracking metrics is key to success in education marketing, but without comparing your stats to industry standards, it’s hard to really gauge the effectiveness of your strategy.
That’s why we’ve compiled key marketing benchmarks for the education sector for 2025. Whether you’re looking for email marketing statistics, social media engagement rates or SEO measures, we’ve got them all – and more. Dive in and explore!
All the essential digital marketing statistics for the education sector
We’ve pulled together all the core marketing statistics for the education sector, so you don’t have to. Download our free education marketing benchmark report and you’ll get:
- Email marketing statistics including open rates and click-through rate and click-to-open rates.
- Search engine marketing benchmarks, from cost per click to conversion rates.
- Organic social media marketing statistics such as engagement rates for Meta, X and LinkedIn posts.
- Social media PPC Ads data for Meta, LinkedIn and YouTube.
- Video marketing insights such as play rate and engagement rate by length of video.
All based on marketing campaigns in the education sector, and enriched with a few insights from over 40 years of education marketing experience.
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