As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community.
But unless you understand precisely who to target with your marketing, you’ll struggle to reach them effectively. After all, parents and children are looking for different things. Some are looking for high academic results, while others are looking for high levels of pastoral care or opportunities to expand their horizons with a varied curriculum.
Imagine what you could do with a customer persona for each audience you’re looking to reach? To help you do so, we’ve created some free examples and a template you can download and put to work for your school right away.
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