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Marketing Insiders: Q&A With Karen Brookes-Ferrari From Exeter School

By |November 6th, 2019|

Name: Karen Brookes-Ferrari Job title: Communications Manager Current place of employment: Exeter School Years’ experience in education marketing: 6.5 How did you get into schools marketing? A love of language has led me on [...]

Customer Personas: The Key To School Marketing Success + Free Template

By |October 17th, 2019|

As a school marketer, a big part of your role is ensuring that your outputs communicate the value your school has to offer prospective students, their parents and the community. But unless you understand [...]

Marketing Insiders: Q&A With Harriett Gething From Notting Hill & Ealing High School

By |October 8th, 2019|

Name: Harriett Gething Job title: Director of Marketing Current place of employment: Notting Hill & Ealing High School GDST Years’ experience in education marketing: Six How did you get into school marketing? I was Director of [...]

8 Steps to Success: The Back to School Action Plan For School Marketers (Part 2)

By |September 30th, 2019|

In part 1, we covered the first four steps of our Back to School Action Plan for school marketers. To quickly recap, those were: Step 1​: Review data from your previous year Step 2​: [...]

8 Steps to Success: The Back To School Action Plan for School Marketers (Part 1)

By |September 26th, 2019|

The new term is here, and it’s brought with it a return to the everyday hustle and bustle that comes with being a school marketer. With a hundred different tasks staking a claim for [...]

6 Steps To Success: The Recruitment Marketing Action Plan For School HR Professionals

By |September 26th, 2019|

The new term is here, and it’s brought with it a return to the everyday hustle of bustle that comes with being a schools HR professional. But unfortunately, none of us can escape the [...]

Marketing Insiders: Q&A With Paula Smith From LVS Ascot

By |September 13th, 2019|

Name: Paula Smith Job title: Marketing Manager Current place of employment: LVS Ascot. LVS Ascot is owned by Licensed Trade Charity. Years’ experience in education marketing: 6 years. Almost 30 years in marketing. I started [...]

Using Instagram Stories Effectively In Your School’s Marketing (Part 2)

By |September 6th, 2019|

One of the most impactful mediums for engaging with your audience is Instagram - and a compelling way to use that platform is to leverage the power of Instagram Stories. Last week, we talked [...]

Why You Should Consider Using Instagram Stories For Your School Marketing (Part 1)

By |August 28th, 2019|

One of the most impactful mediums for engaging with your audience is Instagram - and a compelling way to use that platform is to leverage the power of Instagram Stories. In this two-part article [...]

School Marketers: 3 Ways To Get Maximum Impact From Your Print Advertising

By |July 23rd, 2019|

One of the main reasons why the conversation has shifted away from print advertising in recent years is that it’s much more straightforward to measure the impact of digital advertising. When you invest money [...]

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