Facebook and Schools’ Marketing: The 5 Principles you need for 2019

By |June 17th, 2019|

There’s no getting around it - marketing is heavily influenced by trends in the wider environment. And in 2019 and beyond, certain trends are going to have an impact on your role as a [...]

4 Reasons to Outsource Your School’s Media Buying to an Agency

By |June 10th, 2019|

Media buying is of vital importance to your school’s long-term success. Without great open day advertising, you’ll struggle to attract steady (or growing!) numbers of pupils every year. And without media purchases that meet [...]

12 tips for writing stand-out recruitment advertisement copy for your school

By |May 3rd, 2019|

Has your school had its fair share of resignations this year? Recruitment is a constant headache for schools and with the number of new teachers entering the profession and those leaving being at similar [...]

Social media scheduling – create more time and boost your impact!

By |April 10th, 2019|

Building and maintaining an effective online presence can feel like an overwhelming and time-consuming responsibility. But remember, 71% of consumers would purchase a brand after a positive social interaction. People don’t want to be [...]

Social Media for Recruitment – where schools are missing out

By |March 1st, 2019|

When I go out to meet with schools and ask them whether they use social media for their recruitment efforts, it’s usually a resounding yes. But when you dig a little deeper, I usually [...]

The simple process to creating an engaging blog post for your school – Fast!

By |February 11th, 2019|

You understand the importance of creating compelling and educational content that promotes engagement and increases awareness of your school. Creating your own original content is important, but it also takes time. To help you [...]

LinkedIn 101 – The Basics That Every School Staff Recruiter Needs to Know

By |December 13th, 2018|

Most schools and universities have a peripheral understanding of how to promote themselves on social media sites such as Facebook and Twitter but are completely stumped when it comes to LinkedIn. Maybe you’re one [...]

Social Media Marketing Tips for Independent Schools and Universities

By |December 6th, 2018|

So many times we’ve heard schools and universities say that social media just isn’t for them. It’s too time consuming. They’re not sure where to start. They should be focusing on actually running their [...]

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