How Your School Can Move To Virtual Recruitment Successfully

By |March 26th, 2020|

While many of us are adapting to working from home, school leaders and recruiters are gearing up to hire staff whilst facing the possibility of further restrictions on movement, both nationally and internationally. (As [...]

How Schools Are Dealing With Closures Due To Coronavirus (COVID-19)

By |March 25th, 2020|

At the time of writing, it appears that schools will be closed for months rather than weeks, with expectations that coronavirus will peak in mid-May to mid-June. But this is a story which moves [...]

Ideas For Your School’s Social Media During COVID-19

By |March 23rd, 2020|

It’s difficult to know whether your school should continue as normal or whether you should be adjusting your tone and posting schedule slightly. Our advice would be to find that all-important balance. Continue sharing [...]

7 Key Steps For Planning Your Communications Strategy During A Crisis

By |March 16th, 2020|

If COVID-19 is a reminder of anything it's this; the unthinkable really does happen. With countries around the world closing their borders, shutting down public spaces and shoring up failing economies, few of us [...]

Marketing Insiders: Q&A With Sophy Walker From Felsted School

By |March 11th, 2020|

Name: Sophy Walker  Job title: Director of Marketing, UK & Global  Current place of employment: Felsted School, Felsted, Essex  Years’ experience in education marketing: 15  How did you get into schools marketing? Networking in [...]

Creating A Strong Marketing Plan For Your School (Free Template Included)

By |February 26th, 2020|

A marketing plan is a document that outlines how you’re going to implement your marketing strategy. It’s written for a detailed time period, usually annually, and explains both your current situation and what you’re [...]

What Do Teachers Look For In A School? A Former Teacher’s Perspective

By |February 24th, 2020|

I write as a former English teacher who now works as a freelance copywriter in the education sector. To keep my hand in, I still tutor; I also teach employability workshops in schools: presentation [...]

You’re Not Just ‘The Email Person’: Beat The Misconceptions Of Your Role As A School Marketer

By |February 19th, 2020|

Marketing your school. It’s a brilliant job, but it can be a lonely existence. Having met so many fantastic school marketers over the years, I still can’t get over what an incredibly talented bunch [...]

Marketing Insiders: Q&A With Debbie Jacobs From Mary Hare School

By |February 12th, 2020|

Job title: Marketing and Admissions Manager Current place of employment: Mary Hare School & Founder at Zest Marketing Years’ experience in education marketing: 16 How did you get into schools marketing?   Recommendation. What do [...]

6 Key Differences Between A Job Description & A Job Advert

By |February 10th, 2020|

When looking over your recruitment advertising strategy, it’s important to consider the content of the adverts that you’re putting out into the world. In a fast-paced world of online recruitment, you may feel as [...]

Independent Schools & Their Use of Social Media – Follow Up With Surbiton High School

By |February 5th, 2020|

Back in August last year, we published a very popular blog which looked at the top 3 Independent Schools for their use of social media, according to their score on Edurank. If you want [...]

How Can A Headteacher Drive A School’s Growth?

By |January 29th, 2020|

Marketing trends have prompted a change in the role responsibilities of school leadership. Headteachers have always been involved in marketing the school. After all, marketing is an indispensable management function in any organisation. In [...]

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