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5 mistakes education companies make when marketing to schools
Uncover common marketing mistakes – from inconsistent branding to overlooking local SEO – we share practical tips to help you attract and engage your audience effectively.
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Why support staff recruitment needs a different approach
School recruitment conversations almost always focus on teachers, and understandably so. However, that focus can create a blind spot. Support staff now make up more than half of the school workforce, yet many schools continue…
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How to make your school careers page do more of the recruitment heavy lifting
When recruitment budgets tighten, schools often focus on what they can no longer do. Many schools are having to scale back campaign activity and paid promotion while reviewing where external support delivers the most value.…
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LinkedIn for schools: how to attract staff and build reputation
LinkedIn is one of the most effective tools schools can use to attract high quality staff and strengthen their reputation. Schools that use LinkedIn well are not just advertising vacancies. They are building visibility, showing…
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Future-proofing your talent pipeline: engaging early career teachers
For many schools and trusts, recruitment can feel repetitive. A vacancy appears, an advert goes live, interviews follow. A year or two later, the process starts again. When we speak to HR leaders, the conversation…
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Why your staff exit interviews might be your most valuable recruitment tool
When a valued member of your teaching or support staff leaves, it is natural to focus on filling the vacancy quickly. However, the period between handing in notice and the final day offers a powerful…
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From burnout to balance: supporting teacher wellbeing through HR strategy
Teacher wellbeing is more than a nice to have. It is essential for creating a thriving school environment. When staff feel supported, valued, and balanced, they are more engaged in their work. They are more…
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Retention Starts on Day One: Building a Positive Onboarding Experience
In school recruitment, filling a vacancy is only the beginning. The real challenge is keeping great teachers, leaders, and support staff for the long term. Staff retention has a direct impact on pupil outcomes, staff…
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Beyond The Job Spec: Writing Adverts That Inspire Applications
When it comes to school recruitment, a well-written job specification is essential. It tells potential candidates what the role involves and what skills are required. However, if your goal is writing adverts that inspire the…
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Applicant tracking: Where are your applicants really coming from?
Recruitment advertising can be a great way to attract candidates, but if you’re not tracking it properly, you won’t know what’s working and what’s not. Whether you’re running paid social campaigns, promoting roles through job…
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Inclusive hiring in schools: How to support neurodivergent candidates and staff
Generation Z and the emerging Generation Alpha have evolving expectations, preferences, and behaviours, meaning traditional approaches to teacher recruitment may no longer be as effective. To secure the best educators for the future, schools need to embrace digital innovation, personalisation, and authenticity in their recruitment efforts.
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Creating a Positive School Culture: How HR Can Influence and Foster a Supportive Work Environment
Generation Z and the emerging Generation Alpha have evolving expectations, preferences, and behaviours, meaning traditional approaches to teacher recruitment may no longer be as effective. To secure the best educators for the future, schools need to embrace digital innovation, personalisation, and authenticity in their recruitment efforts.
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