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School brand positioning: How to stand out in a crowded local market
In an increasingly competitive market, school brand positioning is not about finding better adjectives. It is about communicating a clearer identity.
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The new admissions battleground: what really matters to parents
In many of the admissions journey audits we carry out, schools are still focusing heavily on what they want to communicate, while parents are increasingly making decisions based on how the process makes them feel.
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The hidden cost of a weak school website
Most schools don’t struggle to attract visitors to their website, they struggle to convert that interest into meaningful enquiries.
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Why Your Open Day Isn’t Converting (And What To Fix First)
Open days remain one of the most important moments in the school marketing journey. They are where interest becomes intent and where prospective families move from browsing to seriously considering your school. However, many schools experience a gap between the number of enquiries coming in and the number of families actually attending.
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Threads Ads Are Here – Should Your Campaigns Use Them?
Threads has moved quickly from a new platform to something marketing teams are starting to take seriously. In the work we are doing with clients, it is already coming up more often in conversations about…
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Why ‘more content’ isn’t the answer (and what to do instead)
If your marketing plan currently reads “we need to produce more content”, you are not alone. Across the schools and education brands we work with, pressure to increase output is common. More blogs. More posts.…
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What Does Your Colour Say About You? Simple Brand Colour Rules For Schools And Education Brands
Colour is often the first element people notice about your brand. Before they read a headline or open a prospectus, they form an impression. As a result, colour shapes perception long before content does. In…
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The best AI tools for education marketers right now
Artificial Intelligence is reshaping the way education marketers work, whether you are promoting a school, managing recruitment campaigns, or running commercial education marketing. This guide highlights the AI tools worth your attention right now, along with practical use cases, time savings, and the ethical considerations you must factor in when working in school environments.
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Building a brand parents remember
In an increasingly competitive education landscape, a strong school brand is no longer optional. It is one of the most powerful tools schools have to stand out, build trust, and stay front of mind with parents long after an open day or website visit.
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Is It Time for Your School to Join TikTok?
TikTok should not be used simply because it is trending. It needs to serve a clear purpose aligned to your marketing and communication goals. Whether you are building brand awareness, promoting open days or driving…
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Google Ads: Choosing the right type of campaign
If you’re working in school marketing today, you’ll know the job has changed beyond recognition. Once seen as the person who designed the prospectus or managed the school newsletter, you’re now expected to be a strategist, a digital expert, a copywriter, an event planner, a brand guardian, and more.
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Social Proof That Sells: How To Build Trust In A Scroll
If you’re working in school marketing today, you’ll know the job has changed beyond recognition. Once seen as the person who designed the prospectus or managed the school newsletter, you’re now expected to be a strategist, a digital expert, a copywriter, an event planner, a brand guardian, and more.
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