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About Nicola

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So far Nicola has created 20 blog entries.

7 Innovative Ways to Boost School Enrolment

By |June 27th, 2025|

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Increasing school enrolment is a top priority for schools. A blend of traditional marketing techniques and modern, tech-savvy approaches are often needed. Explore seven innovative ways that schools can boost enrolment, incorporating practical steps and creative ideas.

Top 15 SEO Strategies to Improve Your School’s Online Visibility

By |March 7th, 2025|

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Explore the top 15 SEO strategies, from keyword research and high-quality content creation to mobile optimisation and local SEO. Find out how these steps can drive organic traffic to your site and support increased enrolment.

Top Social Media Trends School Marketers Need to Know for 2025

By |January 17th, 2025|

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Discover the latest top social media trends - from short-form video and AI-driven personalisation to ethical social media practices - all designed to help you connect more effectively with prospective families.

Retention is the New Recruitment

By |June 12th, 2023|

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In any school, the quality and dedication of staff plays a crucial role in creating a positive, happy learning environment for pupils. We all know that school staff retention is vital for maintaining continuity and promoting pupil success but retaining talented and committed staff can be challenging. Is retention is the new recruitment?

How Can Your Business Make An Impact In The Education Sector?

By |February 1st, 2021|

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Making an impact in the education sector isn’t always straightforward. The competition is fierce. And as for getting hold of school decision-makers, they aren’t easy to pin down. Staff are pushed for time. Schools [...]

Marketing Insiders: Q&A With Sophy Walker From Felsted School

By |March 11th, 2020|

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Name: Sophy Walker  Job title: Director of Marketing, UK & Global  Current place of employment: Felsted School, Felsted, Essex  Years’ experience in education marketing: 15  How did you get into schools marketing? Networking in [...]

Our Top Tips For Marketing To Schools Effectively (Video Guide Included)

By |February 17th, 2020|

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Marketing to schools is no easy feat… it takes careful approach, professional marketing and a really good product to be successful! With our top tips you’ll be on the right track to marketing your [...]

Social Media: Your Secret Weapon For Recruiting Top Teaching Talent

By |November 25th, 2019|

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The UK’s education recruitment crisis shows no signs of improving any time soon. With training shortfalls, plummeting retention rates, and worsening working conditions, the outlook is not good. To overcome these challenges, you need [...]

Social Media Scheduling – Create More Time & Boost Your Impact

By |April 10th, 2019|

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Building and maintaining an effective online presence can feel like an overwhelming and time-consuming responsibility. But remember, 71% of consumers would purchase a brand after a positive social interaction. People don’t want to be [...]

The Simple Process For Creating An Engaging Blog Post For Your School – FAST!

By |February 11th, 2019|

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You understand the importance of creating compelling and educational content that promotes engagement and increases awareness of your school. Creating your own original content is important, but it also takes time. To help you [...]