5 mistakes education companies make when marketing to schools
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Making an impact in the education sector isn’t always straightforward. The competition is fierce. And as for getting hold of school decision-makers, they aren’t easy to pin down. Staff are pushed for time. Schools [...]
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Despite the incredible success that content marketing has brought to businesses worldwide, the approach still isn’t being taken seriously. There are many “myths” that scare marketers away from giving this very successful approach a [...]
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Good teachers are hard to find, and with the number of unfilled vacancies rising as well as ever increasing pupil numbers, schools are always on the lookout for the most cost-effective way to attract [...]
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Name: Sophy Walker Job title: Director of Marketing, UK & Global Current place of employment: Felsted School, Felsted, Essex Years’ experience in education marketing: 15 How did you get into schools marketing? Networking in [...]
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Marketing to schools is no easy feat… it takes careful approach, professional marketing and a really good product to be successful! With our top tips you’ll be on the right track to marketing your [...]
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The UK’s education recruitment crisis shows no signs of improving any time soon. With training shortfalls, plummeting retention rates, and worsening working conditions, the outlook is not good. To overcome these challenges, you need [...]
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Building and maintaining an effective online presence can feel like an overwhelming and time-consuming responsibility. But remember, 71% of consumers would purchase a brand after a positive social interaction. People don’t want to be [...]
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You understand the importance of creating compelling and educational content that promotes engagement and increases awareness of your school. Creating your own original content is important, but it also takes time. To help you [...]