Complete Guide to Marketing To Schools | Free Download
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This guide will give you the inside track on how schools procure, who are the decision makers and our tips on how to get your product or service noticed.
Lessons from a Commercial Marketer in Education
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My education marketing journey – from client to agency-side Years ago, I worked at a large UK exam board for just short of a decade. Before I knew it, my role as a marketer [...]
What Is the Silver Bullet in Marketing to Schools?
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What is the silver bullet in marketing to schools? Spoiler alert: there isn’t one. I’m often asked, “How do we get through to busy schools and really reach our key stakeholders?” which is followed [...]
Is Email Still King When Marketing to Schools?
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Our clients often ask us whether email is still one of the best marketing channels for growing awareness and generating leads when marketing to schools.
Mastering Brand Storytelling: Marketing to Schools
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Brand storytelling is essential for building brands – especially for those of us marketing to schools. Because our offers don’t just fulfil customer wants, they transform young people’s lives. Find out more about how to tell great stories about your brand.
Getting the best out of your marketing agency: what you need to know
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Ambleglow Account Director, Joanne Sharpe, shares her experience of working both agency-side and within commercial education business, giving unique insights.
AI in Education Marketing – What Every Marketer Should Know
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To use AI, or to rely on our human abilities? It doesn't have to be either or. We've discovered that AI tools are most effective when blended with our very human creative and marketing skills.
Email Marketing: From Subscriber to Success | eBook
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Our 'From Subscribers to Success' email marketing blog series is now a downloadable resource. Aimed at helping marketers who promote their products and services to schools get the most from their campaigns.
5 Signs You’re Ready to Work with a Marketing Agency
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Marketing agencies can be an excellent option for businesses marketing into the education industry. They can be used on a long-term or permanent basis, or just to help lighten the load during particularly busy times of the year.
The Art of Persuasion: Email Marketing Messages That Inspire Action
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Marketers work hard just to get seen in cluttered school inboxes. When we succeed, and our audience click, our emails need to be filled with messages that inspire action. Get tips on how to create impactful, persuasive emails.
Top of Inbox Top of Mind: Why Repetition Matters in Email Marketing
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As marketers we know that repetition matters. It’s why we create multi-channel campaigns and carefully considered email sequences. But it’s a concept we continue to question. Find out more about the Rule of Seven and why it's still relevant.
On Target: Segmenting Schools Email Audiences
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It takes time to carefully research, define, and refine our audience. It can be tempting to deliver ‘send all’ email campaigns with broader messages. But segmenting our schools' email audience is still best.
Copywriting Brief Template | Free Download
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Our copywriting brief template will ensure you don't spend more time, money, and aggravation in getting compelling copy back.
5 Key Steps To Creating The Perfect Brief For External Copywriters
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If you need to outsource, it's important to have a thorough grounding in exactly how to write an effective copywriter brief to avoid wasting time, effort, and, money.