10 Education Marketing Trends for 2025
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Discover the latest education marketing news and trends for 2025, from AI innovations to authentic content strategies, to help inform your approach in this dynamic education landscape.
An Education Marketer’s Guide to DKIM, SPF and DMARC Email Authentication in 2024
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From 1st February 2024, email campaigns need to pass additional authentication checks to get delivered. Read our blog to learn what it applies to and how to self-authenticate.
9 Top Tips For Using AI In Education Marketing
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AI tools are developing all the time. Take a look at our key tips to learn how education marketers can best use AI to work more effectively and efficiently.
9 Summer Marketing Activities To Get Set For The New Academic Year
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The summer break is a great time to take stock and prepare for the new academic year. Here are 9 marketing activities that will help you close off the last year, and hit the ground running next term.
Effective Video Storytelling: How To Win Over Schools
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Effective video storytelling helps marketers to connect with schools. Learn how to plan your video storytelling strategy effectively and read our top tips for long-form and short-form video stories.
What Google Analytics 4 Means For Your School Marketing – UPDATED
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You may have already transitioned to Google Analytics 4 (GA4) but do you understand the differences? Here's four key changes that you'll you need to know to shape future website performance reporting.
Creating A Strong Marketing Plan For Your School (Free Template Included)
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A marketing plan is an important document that outlines how you're going to implement your state or independent school's marketing strategy. It’s written for a detailed time period, usually annually, and explains both your [...]
Teacher Recruitment Plan Template | Free Download
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Step-by-step guidance, a template, and a worked-through example of a Teacher Recruitment Plan from ‘Ambleglow Academy’.
10 Schools Using Storytelling In Their School Marketing
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There’s lots of great storytelling going on in education marketing, sharing their school's culture, values, offer, and unique personality. We’ve selected a range of storytelling in school marketing examples here to inspire you.
50 Ideas To Help Your School Celebrate The Platinum Jubilee
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This year, Her Majesty The Queen will become the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service. Schools up and down the country, and overseas, are joining in the celebrations.
Why You Should Be Using Storytelling In Your Schools Marketing, And How To Do It
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Stories have been used to convey information from as far back as when our ancestors could wave their arms, or draw in the sand, to share tales of a successful hunt. Stories connect with the listener on both a factual and emotional level, and so they can communicate often complex information in a memorable way.
Facebook – Is This The Beginning Of The End? What School Marketers Need To Know Now.
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With Facebook recently announcing both a decline in users and losses in ad revenue, is it time to rethink your digital advertising strategy? In this blog we'll look at why this is happening and weigh up whether Facebook Ads should still be in your marketing mix.
7 Education Marketing Trends You Can’t Ignore This Year
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As a new year begins, many of us will be dusting off our marketing plans and taking a fresh look. Am I up to date with what my audience needs? Do we stand out from [...]