I know all too well that working in marketing can be a bit of a whirlwind. Goals to smash, new approaches to learn, evolving technology to get your head around and (hopefully) an ever-growing customer base to engage with.
Sometimes it’s hard to find time to breathe, let alone take a lunch break. Luckily, there are plenty of tools out there to save you time — without sacrificing results.
Let’s take a look at a few of them…
Social Media Tools
Hootsuite makes it easy to automate your social media marketing, with features such as scheduling, analytics and more. I use Hootsuite religiously at Ambleglow and let me tell you, the scheduling is a lifesaver! Platforms like Facebook require constant attention to reach your target audience and by using Hootsuite you can schedule a whole week, month or even a quarter in one go, then just sit back and reap the rewards without the headache.
Time Management Tools
Toggl is an easy to use, free time tracking tool, it makes keeping track of time spent on tasks, projects and clients easy to manage. It has a great reporting element too so you can identify where to increase efficiency.
Video & Design Tools
Wistia is much more than just a video hosting site. You can track your videos performance on the site as well as build and engage with your audience. The site also offers a whole host of video editing tools and you can download your video is whichever size you desire.
Canva is a non-designer’s dream and perfect if you haven’t quite got to the point of learning Adobe Photoshop or InDesign. It uses a drag-and-drop format and provides access to a range of photographs, vector images, graphics and fonts, so you can easily make impressive graphics for web and print media.
Google Keyword Planner
Google’s Keyword Planner takes the hard work out of keyword research. Want to know what people are searching for on topics you want to become an authority on? Keyword Planner should be your go-to resource. Plus, it’s free!
Are you looking to find out what questions your customer may be asking? Find out by getting a free report of what they’re searching for in Google by using AnswerThePublic.
If you’re worried about duplicate content effecting your website’s performance, Siteliner is the answer. This free duplicate content checker will analyse your site in seconds ensuring your website doesn’t offer duplicate content and in turn helping you increase your Google rankings.
BuzzSumo is the perfect tool to check what content is getting the most social shares for any topic. It also allows you to research influencers you might want to reach out to. Buzzsumo has a free version which gives you enough insight to get started.
Digital Marketing and Analytics Tools
By setting up Google Alerts for keywords related to your business and industry, not only can you keep an eye on where your business name is being used (and your competitors!), but you can track mentions related to your business. This can lead to opportunities for link building, collaborations and more.
The ever-useful Hotjar allows you to create heat maps of your website to understand what users do by visually representing their clicks, taps and scrolling. You can get some great insights into which areas of your website are working and which people are ignoring. This one is worth its weight in gold in my view.
Google PageSpeed Insights
If you’re in the process of having a new website built or contemplating it, I can’t stress enough how important it is to have a fast, responsive website. This isn’t just for a seamless user journey, but also for those of you that use Google Ads. Google gives every ad a relevance score, which determines where your ad ranks. Relevance score is made up of three components: expected click-through rate, ad relevance and landing page experience. So, if your landing page takes ages to load, is lagging or poorly designed, your performance with Google Ads will be affected. PageSpeed Insights analyses the content of a web page, then generates suggestions to make that page faster.
The most effective way to make your website better is through A/B testing – splitting traffic between two or more different versions and seeing which performs better. LinkSplit makes it a lot easier to set up, it’s free for the first 10,000 clicks and as a bonus, you don’t even have to sign up to get started. If you head to the site and enter your destination URLs, you’re given a single, short test URL to share with your audience, it really couldn’t be easier.
Project Management Tools
Trello is a collaboration tool that organises your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what and where something is in a process. Imagine a white board, filled with lists of sticky notes, with each note as a task for you and your team. With Trello, everything related to your online marketing strategy can be shared in the same place.
User friendly and intuitive, Asana enables you to work collaboratively with teams, add in milestones, assign tasks and ultimately, help you get a project finished on time. You can also keep all communication in one place, meaning you don’t have to go searching through your emails. A big thumbs up from us at Ambleglow who uses this with our clients on large projects.
Hopefully these easy to use tools will help you save time on your marketing efforts, even if you just employ one or two of them, I’m sure you’ll see a difference. And make sure you leave any tools we’ve missed out down below, we’d love to know how you’re saving time every day!