Cheltenham Ladies' College

Copywriting

We know that attracting great teachers is a tough task and there’s real competition for the highest calibre of teaching talent.

Cheltenham Ladies’ College wanted to ensure that their advertising was impactful and eye catching, so they asked us to recreate their recruitment advertising copy and print style.

Our brief was to ensure that we promoted their strong heritage and brand, but emphasised their modern, progressive outlook. They also wanted to promote Cheltenham and counter some of the perceptions of working within the independent sector. Ambleglow worked with both the HR and Marketing teams to really understand what attracts staff to this historic institution and delivered a suite of copy that really sells their offering and positions them as an employer of choice.

“We’ve been working with Ambleglow for over a year now and so far, we’ve been impressed with their approach to and execution of our campaigns. Schools are increasingly competing for the best and brightest candidates and Ambleglow have demonstrated a real knowledge and understanding of the education sector. They have shown the ability to think creatively and ensure our roles are seen by a diverse and wide ranging audience.”

Chole Grobler

Director of Human Resources,

Cheltenham Ladies’ College

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