Integrated campaigns

Production Training Scheme

Our brief was to implement an attraction strategy that promoted the scheme, but also encouraged diversity and inclusion, as six of the placements would be filled by disabled applicants.

Rather than expensive press advertising, the campaign was based almost entirely on networking. We approached organisations that focused on youth and the arts, incorporating regional areas and diverse groups, with a particular focus on disability charities and asked them to promote the initiative to their networks. Social media also played a big part, with many of the organisations posting the opportunity on their Facebook and Twitter feeds. The campaign was not only a huge success with record numbers of applicants applying for the opportunity, but the cost per hire was significantly reduced.

“We asked Ambleglow to help with some pretty challenging recruitment projects.We wanted relevant applicants but from non-traditional routes. We’re all about uncovering and developing talent that doesn’t normally get a look in and Ambleglow were brilliant in coming up with creative ways to engage different groups. Challenging briefs, quick turnaround times, short deadlines – nothing phased them, a pleasure to work with.”

 

Adam Lancaster

Learning Programme Specialist, Channel 4

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