Claires Court School asked us to produce a booklet that they could distribute to families at their open mornings. We proposed a children's book full of fun activities that both prepare children for school and leave a positive impression of Claires Court on both parents and children.
The book features two characters 'Bear' and 'Claire'. These two bears are starting school and learning basic activities, such as lining up, eating with a knife and fork and learning to put on their uniforms. Each page of the book includes a specific QR code which link to short interactive videos, showing how to master each task.
The booklets have have been warmly received as children can gain confidence before they start at school, giving them the boost they need to move on to the next step in their learning.
We are now extending the Bear and Claire concept to a full creative campaign for the next series of open mornings, including printable activity sheets and social media promotion.